Chief Executive Officer

Rick has over twenty-five years of executive leadership and brand management experience in healthcare services and branded consumer products. Rick has held executive leadership roles in the fertility field for the past eleven years, serving as Executive Vice President and Chief Business Officer at Boston IVF and Vice President / Executive Director at IntegraMed America and Reproductive Science Center (RSC) of New England.

Prior to joining Integramed America in 2007, Rick held several senior management positions in branded consumer nutritional and OTC products over a ten year period. He served as Vice President and General Manager of SportPharma Nutritionals and held several managerial, marketing and business development positions with Amerifit Nutrition. At Amerifit, Rick led the AZO® brand OTC and nutritional supplement product portfolio, including UTI category leaders AZO Standard and AZO Cranberry dietary supplement. He also led brand development initiatives for the women’s natural health category leader Estroven®, and the Vitaball® vitamin gumball business that, in its first two years in market, achieved over $10 million in retail sales and the fastest growing brand status in the children’s multivitamin category.
Prior to joining Amerifit, Rick served as Vice President of primary care practice operations for Southeastern Healthcare.

Rick holds a BA degree from Williams College and an MBA degree from Babson College Olin Graduate School of Business.