Vice President of Strategic Development
Rob joined IntegraMed in 2009 and is responsible for leading the field marketing, sales and growth strategy initiatives for the IntegraMed network of fertility partner practices. With over 20 years of experience, Rob has held senior executive marketing and sales positions at innovative companies developing products and services for the healthcare industry. Throughout his career he has orchestrated successful marketing and sales strategies that have delivered significant new patient acquisition and revenue growth.
Prior to IntegraMed, he held the positions of vice president of marketing & sales and vice president of business development for successful healthcare organizations with products and services covering multiple medical fields including – women’s health, dermatology, plastic surgery, neurology, and dialysis. Rob’s work for a leading national provider of cancer diagnostics was instrumental in dramatically growing the company’s value, highlighted by a successful IPO.
Rob has a Bachelor of Science degree with a major in marketing from The University of Tampa.